Chanel · Alexander McQueen · Givenchy · Balenciaga · Dior Beauty · Valentino · SSENSE · i-D
Approach
Think
Research · Context · Strategy
Design
Concept · Form · Visual language
Direct
Image · Creative direction · Execution
From context
to concept,
design and image.
I work from research and positioning through concept and design, then direct how the idea takes form across fashion, image and visual culture.
Research · Positioning · Concept · Design · Visual language · Creative direction · Image-making
Selected projects
Strategic image systems built for global brands.
Each project demonstrates how visual direction becomes a structured, scalable image system.
Digital Image System
Balenciaga
Structuring a scalable digital image system
Context Fragmented brand image across social platforms and markets
Intervention Built a unified content and image governance framework
System Scalable structure applied across global digital channels
Impact
Stronger image consistency and cross-market brand recognition
Context Incoherent visual output across moving image formats
Intervention Defined a unified styling and narrative direction
System Applied across campaign, short film and digital formats
Impact
Consistent campaign image across all moving image outputs
Watch campaign film →
Context No long-term visual narrative across runway seasons
Intervention Designed casting logic and narrative direction
System Sustained across 8 consecutive seasons
Impact
Long-term runway identity with consistent visual language
Context Cultural casting not fully leveraged in brand narrative
Intervention Structured casting and image direction within campaign system
System Applied across campaign visuals and narrative
Impact
Stronger cultural resonance within brand image
Within Mel Ottenberg team
Context Weak seasonal image identity and undefined visual language
Intervention Built a coherent image direction through photography and casting
System Applied across lookbook and runway visual direction
Impact
Clear, replicable seasonal image identity
Context Cultural narrative without structured visual translation
Intervention Directed art direction and visual strategy from research
System Applied across editorial visual narrative and styling logic
Impact
Coherent cultural image narrative with editorial authority
View case study →
About
Afro-Caribbean artist and visual strategist.
My work sits between image construction and image analysis.
I operate across art direction, garment construction, color systems, analog processes, publishing and installation.
This dual practice allows me to build image systems from within the image itself - not from the outside.
What I solve
- strong visuals, no structure
- campaigns without narrative continuity
- cultural references without authority
I build image systems that restore coherence.
Cléo Lacroix — artist & researcher
Practice & System
Current exhibition
2025
METIS — Est-ce qu'il faut brûler la maison du maître ?
Solo exhibition · Love Letter, Paris
21 March — 6 April 2025
Research
A research-based installation exploring diasporic memory, fragmentation and image systems.
Explore research →This exhibition is one fragment of a larger research system.
From practice to system
I don't separate research from strategy.
Research is how I build image systems.
What I test through exhibitions and image-making becomes structure, narrative and coherence in applied work.