I build distinctive image systems for fashion and culture.
I turn positioning into a visual language that holds across campaigns, casting, editorial and digital.
ART DIRECTION · VISUAL STRATEGY · IMAGE SYSTEMS
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SERVICES
01
STRATEGIC IMAGE AUDIT
Visual diagnosis, positioning, references and a 90-day direction. Clarify what needs to change.
02
IMAGE SYSTEM DIRECTION
Narrative, references, casting, silhouette, image principles and cross-platform direction. Build the visual language.
03
ONGOING ART DIRECTION
Image direction across campaigns, teams and ongoing projects. Keep it coherent over time.
HOW I WORK
01
Cultural tension
02
Narrative structure
03
Visual translation
04
Cross-platform coherence
Research becomes structure. Structure becomes image.