Cléo Lacroix

I work across strategy, art direction and artistic research at the intersection of fashion, visual culture and transnational memory.

My work focuses on visual architecture: 
how narrative structures are constructed, circulated and remembered across cultural contexts.

I approach image as a cultural structure.

Images are never neutral. They carry histories, power relations and symbolic codes. My work often begins with archives, visual genealogies and historical tensions embedded in images.

Research precedes image.
Structure precedes form.

By identifying these tensions, I develop narrative frameworks that allow brands, artists and institutions to build coherent visual governance over time.

My work operates across two complementary practices.

On one side, I work with brands and creative teams to design image systems that align cultural positioning, narrative structure and image production across campaigns, editorial and digital platforms.

On the other, my artistic work explores memory, diaspora and the afterlives of colonial image histories. Through painting, installation, photography and research-based projects, I examine how images construct identity, erase histories or transmit fragmented archives.

Strategy benefits from research.
Art benefits from structural thinking.

My practice was shaped within major fashion houses and creative agencies, contributing to projects involving Alexander McQueen, Givenchy, Balenciaga and Agence Mafia.

This experience grounded my work in the realities of luxury image production - from visual research and concept development to cross-platform coordination and campaign execution.

Today I collaborate with brands, designers and cultural institutions working across complex cultural and visual ecosystems.