Emerging designer working from West African craft traditions and ritual symbolism, seeking to articulate a coherent contemporary luxury position within an established European fashion system.

A dense symbolic universe; gendered ritual structures, power archetypes, childhood mythologies, fluid identities. The references were strong. The hierarchy was not yet structured. The risk: aesthetic richness without strategic clarity.

I identified the core cultural tension of the brand: Heritage articulated through a contemporary European visual language, without assimilation or dilution.

I structured the symbolic references into a precise narrative framework. I translated ritual, power, and identity into a controlled editorial system. I aligned casting, silhouette construction, visual rhythm, and textual discourse within a coherent luxury positioning.

Published in i-D France. The editorial positioned SIMB Collection as a culturally grounded luxury proposition.