Services
Most brands don’t have an image problem.
They have a structure problem.
I build image systems that align positioning, product and visual identity.
01
Strategic Image
Image Audit
Entry pointStrategic Image
Audit
For brands losing clarity, consistency or direction.
You are here if:
- your image feels inconsistent
- your positioning is unclear
- your campaigns don’t translate into growth
What I deliver:
Strategic Image Report including
- brand diagnosis
- narrative gaps
- cultural positioning analysis
- 3-month visual roadmap
02
Image System
Art Direction & Image Strategy
Core offerImage System
Direction
For brands ready to scale with structure.
Scope
- a clear visual narrative
- a structured image system
- alignment between casting, silhouette and storytelling
- internal guidelines for long-term consistency
Possible outputs
- Campaign concept
- Editorial direction
- Visual guidelines
- Casting strategy
Result
A coherent visual system used across campaigns, editorials and brand communication. Clearer brand identity and stronger visual recognition.
Built to last.
Not to trend.
For projects requiring deeper cultural positioning or long-term image development.
Tailored collaborations are available. Most projects start with a Strategic Image Audit.
Work developed within fashion and editorial ecosystems
Chanel · Balenciaga · Dior · Jacquemus · i-D · SSENSE · Vogue
If your brand feels visually strong but structurally unclear,
we should talk.
office.cleolacroix@gmail.com
Fast reply within 48h. Paris-based. Working internationally.
Fashion · Visual Culture · Memory · Strategy