Services
Most brands don't need more content.
They need image coherence.
I work with brands to diagnose what breaks their visual identity
and design image systems that sustain it.
01
Strategic Image
Image Audit
Strategic Image
Audit
For brands preparing a repositioning,
a new campaign era, or a brand launch.
Scope
- Visual identity audit
- Cultural and iconographic research
- Narrative positioning
- Image inconsistencies mapping
Deliverable
Strategic Image Report including
- Brand visual diagnosis
- Cultural positioning analysis
- Narrative opportunities
- Visual roadmap for the next 3 months
02
Image System
Art Direction & Image Strategy
Core offerImage System
Direction
For brands that need a coherent campaign language,
a new visual narrative, or stronger alignment
between image, casting and storytelling.
Often developed in collaboration with
brand teams, creative directors and marketing departments.
Scope
- Visual narrative development
- Campaign and editorial direction
- Casting and silhouette coherence
- Image guidelines for internal teams
Possible outputs
- Campaign concept
- Editorial direction
- Visual guidelines
- Casting strategy
Result
A coherent visual system used across campaigns, editorials and brand communication. Clearer brand identity and stronger visual recognition.
Built to last.
Not to trend.
For projects requiring deeper cultural positioning or long-term image development.
Tailored collaborations are available. Most projects start with a Strategic Image Audit.
Work developed within the ecosystems of
Chanel · Balenciaga · Valentino · Dior · Jacquemus
Interview Magazine · SSENSE · 032c · Vogue UK · i-D
Available for image strategy and art direction projects.
For project inquiries
office.cleolacroix@gmail.com
Fast reply within 48h.
Fashion · Visual Culture · Memory · Strategy