Selected projects

Strategic image systems built for global brands.

Each project demonstrates how visual direction becomes a structured, scalable image system.

Digital Image System Balenciaga Structuring a scalable digital image system

Context Fragmented brand image across social platforms and markets Intervention Built a unified content and image governance framework System Scalable structure applied across global digital channels

Impact Stronger image consistency and cross-market brand recognition

Moving Image System Dior Sauvage Building coherence across a moving image campaign

Context Incoherent visual output across moving image formats Intervention Defined a unified styling and narrative direction System Applied across campaign, short film and digital formats

Impact Consistent campaign image across all moving image outputs

Watch campaign film →

Runway Image System LGN Building a long-term runway image system

Context No long-term visual narrative across runway seasons Intervention Designed casting logic and narrative direction System Sustained across 8 consecutive seasons

Impact Long-term runway identity with consistent visual language

Campaign Image System Jacquemus Aligning cultural casting with brand image strategy

Context Cultural casting not fully leveraged in brand narrative Intervention Structured casting and image direction within campaign system System Applied across campaign visuals and narrative

Impact Stronger cultural resonance within brand image

Within Mel Ottenberg team

Seasonal Image System Iceberg Constructing a seasonal visual identity system

Context Weak seasonal image identity and undefined visual language Intervention Built a coherent image direction through photography and casting System Applied across lookbook and runway visual direction

Impact Clear, replicable seasonal image identity

Editorial Image System i-D France Translating cultural identity into structured editorial image

Context Cultural narrative without structured visual translation Intervention Directed art direction and visual strategy from research System Applied across editorial visual narrative and styling logic

Impact Coherent cultural image narrative with editorial authority

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