Iceberg FW23
Lookbook

Iceberg FW23 required a lookbook that communicated the collection's core proposition with clarity; silhouette strength, material tension, and a precise attitude. Working alongside stylist Marc Goehring, the objective was to build imagery that served the brand's visual framework without imposing an external aesthetic.

Lookbook photography operates under strict constraints: the image must serve the garment while remaining editorially compelling. Every decision - light quality, model attitude, cropping, spatial tension - needed to support silhouette clarity and texture legibility simultaneously.

I contributed the photographic direction - working within the brand's visual framework to produce imagery that supported clarity of silhouette, texture, and attitude across all outputs. Each frame was built to work both as a standalone editorial image and as part of a coherent lookbook sequence.

The collaboration with Marc Goehring allowed for a precise dialogue between styling intent and photographic translation - ensuring nothing was lost between the garment and the image.

A lookbook system with structural coherence across the full collection; strong silhouette reading, consistent attitude, and a visual rhythm that held from first look to last.