Dior Sauvage
Grooming Project

The Dior Sauvage Grooming line required brand content that extended the fragrance's established masculine universe into grooming ritual territory — without losing the power and precision of the Sauvage identity. The challenge was to make grooming feel aspirational, not domestic.

Masculine representation in grooming content is a precise exercise: too functional and the luxury register disappears, too aspirational and the product loses credibility. The visual strategy had to hold both simultaneously; ritual as power, not routine.

I contributed to the visual strategy and image development; ensuring coherence between grooming rituals, masculine representation, and the Sauvage brand narrative across moving image formats. The work required understanding the brand's existing visual language and extending it into a new product category without dilution.

The result: content in which the grooming gesture carries the same cultural weight as the fragrance; bold, precise, deliberate.

Brand content coherent with the Sauvage universe; grooming positioned as ritual, masculine representation as precise and culturally legible. Published across Dior Beauty and Dior Parfums channels.