Services

Most brands don't need more content.
They need image coherence.

I work with brands to diagnose what breaks their visual identity
and design image systems that sustain it.

01

Image Audit

Strategic Image
Audit

For brands preparing a repositioning,
a new campaign era, or a brand launch.

Scope

Visual identity audit
Cultural and iconographic research
Narrative positioning
Image inconsistencies mapping

Deliverable Strategic Image Report including

Brand visual diagnosis
Cultural positioning analysis
Narrative opportunities
Visual roadmap for the next 3 months

02

Art Direction & Image Strategy

Core offer

Image System
Direction

For brands that need a coherent campaign language,
a new visual narrative, or stronger alignment
between image, casting and storytelling.

Often developed in collaboration with
brand teams, creative directors and marketing departments.

Scope

Visual narrative development
Campaign and editorial direction
Casting and silhouette coherence
Image guidelines for internal teams

Possible outputs

Campaign concept
Editorial direction
Visual guidelines
Casting strategy

Result A coherent visual system used across campaigns, editorials and brand communication. Clearer brand identity and stronger visual recognition.

Built to last.
Not to trend.

For projects requiring deeper cultural positioning or long-term image development.

Tailored collaborations are available. Most projects start with a Strategic Image Audit.

Request a tailored collaboration →

Work developed within the ecosystems of

Chanel · Balenciaga · Valentino · Dior · Jacquemus
Interview Magazine · SSENSE · 032c · Vogue UK · i-D

Available for image strategy and art direction projects.

For project inquiries
office.cleolacroix@gmail.com

Fast reply within 48h.

Fashion · Visual Culture · Memory · Strategy

Cléo Lacroix

Approach