Services

Image is not content.
It is a system.

I help brands and cultural institutions build image systems that hold meaning, scale and long‑term coherence.

Request a strategic collaboration Reply within 24–48h · Paris · International
What I offer
01
Image Audit Entry point

Strategic Image
Audit

Clarity before action.

  • Image system diagnosis — coherence + perception
  • Positioning & narrative gaps
  • Cultural positioning analysis + visual hierarchy
  • 90‑day visual roadmap
Request an audit →
02
Art Direction & Image Strategy Core offer

Image System
Direction

Build what holds.

  • Narrative architecture — tension, references, symbolic hierarchy
  • Visual translation — casting, silhouette, light, format
  • Cross‑platform coherence — campaign, editorial, social, decks
  • Internal guidelines — governance & continuity
Request a collaboration →
03
On demand Tailored

Tailored
Collaboration

For research‑driven, specific or long‑term needs.

  • Deeper cultural positioning
  • Hybrid briefs — publishing, exhibition, research, platforms
  • Long‑term deployment & team alignment
Request a collaboration → If unsure where to start, begin with the audit.
In detail

Strategic Image Audit

We identify what breaks coherence, what dilutes positioning, and what must change for the image to serve the brand.

Deliverables
  • Structured strategic report
  • Priority recommendations
  • 90‑day visual roadmap with quick wins
  • Cultural positioning analysis
Request an audit →

Image System Direction

We build a coherent system that aligns narrative, casting, silhouette and formats — then make it deployable across all outputs.

Deliverables
  • Narrative architecture & image decision rules
  • Key directions — casting, silhouette, composition, format
  • Visual guidelines & governance framework
  • Cross‑platform coherence system
Request a collaboration →
Method

How image systems are built

01

Cultural Tension

What the brand carries but hasn't named. The underlying force that gives the image its charge.

02

Narrative Architecture

Hierarchy of references, symbols and codes. Structure before execution.

03

Visual Translation

Casting, silhouette, light, format. Each decision anchored in the narrative.

04

Cross‑platform Coherence

Every output aligned — editorial, social, campaign, production decks.

Selected collaborations

Chanel · Balenciaga · Dior · Jacquemus
i‑D · SSENSE · Vogue

If your brand feels visually strong but structurally unclear, we should talk.

Request a strategic audit office.cleolacroix@gmail.com

Reply within 24–48h.
Paris‑based. Working internationally.
Confidentiality guaranteed.

Fashion · Visual Culture · Memory · Strategy